The production is finished, but the work isn’t over. Films, television programs and other screen content still need to find the people who will watch them, wherever in the world they might be.

These roles connect screen productions with audiences through publicity, marketing, festivals, sales and distribution. Some start while filming is still underway, capturing images and stories that will later help promote the production. Others work out where and how a production will be seen, sold or used to make an impact.

Does this sound like you?

You might feel at home here if you enjoy communicating, connecting with people and finding creative ways to get others interested in an idea. These roles can suit people who are curious about what makes people pay attention, enjoy planning ahead and like bringing ideas and opportunities together.

Love

• Film and popular culture
• Writing and communication
• Social media and digital content
• Events and festivals
• Connecting people with ideas

Strengths

• Communication
• Creativity
• Organisation
• Understanding what interests peole
• Thinking ahead and spotting opportunities

What kind of job would suit me?

Getting a screen production in front of an audience involves many different roles. Here are just some of them. Which of these could you picture yourself doing?

Build interest in the production

• Publicist: builds interest in a production by working with journalists and media, arranging interviews, stories and other opportunities for publicity
• Marketing Coordinator: helps create and deliver campaigns that promote a production to audiences, including trailers, posters, advertising and other promotional materials
• Social Media Producer: creates and manages content for social platforms, helping productions connect directly with audiences and build online communities

Capture the story behind the scenes

• Unit Publicist: works with the production while filming is underway, gathering stories and information and coordinating publicity opportunities from the set
• Stills Photographer: takes high-quality photographs during production for publicity, marketing, media and promotional use

Get the production out into the world

• Distribution Manager: helps plan and manage how screen content is released and made available to audiences through cinemas, broadcasters, streaming services and other platforms
• Sales Agent: represents screen productions to potential buyers and distributors, helping negotiate deals so they can be sold and seen in different countries and regions
• Festivals Coordinator: helps plan and deliver a film festival, coordinating screenings, events, schedules, guests and the many practical details involved in bringing films and audiences together

Create impact beyond the screen

• Impact Producer: develops campaigns and partnerships around screen projects that explore important issues, helping them reach relevant audiences and create change beyond the screen

Script your learning journey

There are many ways to build the skills and knowledge you’ll need for a career in screen. Some courses offer broad experience across screen and media, while others have a more technical, creative or theoretical focus, and even courses with the same name can offer different experiences depending on where you study. No journey is the same: the best fit will depend on what interests you, how you like to learn and where you’d like your career to take you. Explore the training and education providers below to find the kind of learning that fits you.